Synergy.

As a group we have decided to use Diamonds as our synergy product. The reason why we have chosen a diamond to represent the artist is because our lead singer is called Desiree Diamond. The use of diamonds such as a diamond necklaces or earrings will be visible to the audience and will somehow grab the attention of our targeted audience as our music video is mainly aimed at girls. The product will appear in our music video, digipak and magazines.