Branding is an aspect of a artist which helps them build their image, this is very important as their is competition in the music industry and every artist need a distinct look to stand out from other artists. This type of 'Look' or Style can be seen across the artists album cover, music videos and magazines. The reason for this is to grab the attention of the audience by making them recognise a certain aspect of an artist wether in a magazine or on a poster. Examples of artists that take a similar approach to this idea are:
- Michael Jackson
- Lady Gaga
- Jessie J
This is a picture of Michael Jackson. He uses branding to build his image. The hat, sparkly jacket and the shiny glove are elements from his image which stand out to his targeted audience.
Jessie J originally had short, dark hair in which she has now changed her look for the children in need charity. This has also helped her to promote her new album as her fan base really like her new hair style.
Lady Gaga also uses this idea by dressing differently, her costumes are quite unique as she is very controversial. Her audience recognise this look due to the different types of costumes she wears.
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