Carole Vernallis: Experiencing Music Videos

Carole studied editing and camera work in music videos. Carole Vernallis' theory centers around 4 key concepts that all relate to the construction of the music video and they are, Narrative, Editing, Camera Movement and Framing and diegesis. 

Some of her theories are:

• The rules of continuity editing are broken, this is done to draw attention to what is on the screen. 
• A base track is frequently used to give the video structure.
• The camera moves in time with the music.
• Edits should be obvious to draw attention to the music videos such as special effects, jump cuts and wipes. 

Examples:
http://www.youtube.com/watch?v=XeIy6ihvFBI

http://www.youtube.com/watch?v=7C9juRHFzL4