Branding for artist (RESEARCH)

As I am going to be the featuring artist for our music video, 'American Boy by Estelle', I decided that the artist that I have created, 'Benny B', needs a particular image that will make him distinct when the appearance is made within the video.  As the main artist, Desree Diamond, has an audience called Teamdiamond and based around a diamond theme, my artist would have a theme that is similar which will be jewellery, specifically a chain, and having the letter B on some of the clothing. Though it is a simple style of branding, I believe this is a short and simple way to use to represent an artist. Here are some of the artists that may have a similar style of branding themselves:

Here is Jay Z's clothing line 'Rocawear', this is used to brand the artist. 

This is another example of an artist having a similar branding technique to my own. As you can see, Drake also has his own clothing line and he is also known for the excessive amount of jewellery such as Chains he wears during most coverages. 

This is an initial idea of the clothing line that my artist Benny B would be using in the video.