Friday, 18 October 2013

Synergy- creating a brand identity..



This is the album cover 'settle' by Disclosure. As you can see the artists name is displayed at the top of the cover. The name of the artists are in black and the album name is in white, the colours are light shades,quite dull. The two little boys on the front of the cover are the artists.

 
In the music video single, straightaway the artists are presented on screen. On the album cover and in the music video they are seen wearing checked shirts. We also see the same colours black and white in the music video, this is a key feature as it links back to the album cover. One feature seen across all products is the illustration on the face, both within the music video and the album cover. Another feature is that both artists are placed on different sides this could highlight different personalities and different people. The features in these products are used to appeal to their target audience as it needs to attract and be visible to them. 


No comments:

Post a Comment