Research- Carol Vernallis theory on music videos.

Research

Carol Vernallis studied camerawork and editing closely in music videos to see how much difference there was from the editing and camerawork process of films. Carol believes that edits in music videos come much more frequently than in film, this stands out as disjuncture (what we see doesn't match with what we hear). The editing seems to have a rhythmic basis closely associated with the song. The main points of her observations are:

• The usual rules of 'continuity' editing (editing usually found in classic broadcast fiction) are broken in order to draw attention to what is on screen.
• Edits may be really obvious to draw attention to themselves such as wipes and special effects added.
• Jump cuts are often used.
• A base track is frequently used to give the video a structure.
• The camera often moves in time with the music.

Here is an example of a music video which outlines her main observations.