Research- Analysis of previous a2 work.

Research

Before we start filming our music videos, we first need to do research on the different types of structure to music videos. we also need to choose a style and genre to use in our music video, thus we are researching on the previous a2 students videos to get an idea of what to include in our own music video such as the different shots and camera work needed for when filming and what effects we should add during the editing stage. The video below is a previous a2 students work which i will be analysing.





In terms of Andrew Goodwin's theory this music video uses 'Disjuncture'. This is because there is little connection between the lyrics and the video itself. The intended audience for this video is a younger audience maybe teenagers. The strengths of this video may be the fact that it has a strong representation of women as the singer is a female. The female singer dominates the video as there are no male characters so it alienates the whole idea of the 'male gaze'. The singer is also seen directly looking into the camera this suggests a visual relationship between the audience and the singer. The weakness of this music video is that the ending of the video could have been a lot effective as in adding an effect such as transitions or different camera shots.

Throughout the video the singer lip syncs in time with the song and also the images are well timed with the song these are also strengths of the music video. Mise en scene such as the settings and the costume are well organised as the singer is seen wearing different outfits for every scene. Editing is also used such as  Jump cuts in between each part of the video this is to highlight the different locations they attend to e.g. skate park, café under a bridge and a street, this goes with the video as the locations represent the style  and genre of the video. The video also uses a variety of camera shots such as mid-shots, close ups and long shots. This is to get a shot of the singers emotions and feelings, long shots to capture the type of clothing she is wearing. The conventions of the music video highlight the street/urban feel of the video which is directly aimed towards the younger viewers.