Carol Vernallis's theory on music videos can be summarised simply as her observing that edits in music videos come much more frequently than in film, that many stand out as disjuncture and that the editing seems to have a rhythmic basis closely connected to the song.
The main points of Vernallis's theory can be summarised as:
- The usual roles of 'continuity' editing (Editing usually found in classic broadcast fiction) are broken in order to draw attention to what is on screen.
- Edits may be really obvious to draw attention to themselves, such as wipes and special effects added.
- Jump cuts are often used.
- A master shot (base track) is frequently used to give the video a structure.
- The camera may move in time with the music.
- Special effects used early at the start of the video
- Jump cuts used often
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- Use of special effects
- Camera moves in time with the music
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- Camera moves in time with the music
- Use of slow motion to draw attention (Editing)
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