Before starting to film our own music video for this unit, we first need to research the type of music videos that were previously filmed about the former A2 students. The reason why we need to do this is because we would be able to gain an understanding of what should do and what shouldn't do when filming and editing. The video I decided to analysis is Heaven by Emeli Sande, I chose this particular video because it had a very basic structure to the video. Here is the music video:
Following the theory of Andrew Goodwin, this music can be described as Disjuncture if watched closely. Disjuncture is when the images and the footage that is being shown in the video does not correspond with the lyrics. During the video we see the woman lying on the street and looking ocean, the lyrics about hope from the heavens above. However in the later stages of the video, we see the woman come across a religious statue. This matches the lyrics of the song because it is based on religion aspects. Usually in music videos women are represented as sex objects, but in this video she is displayed as a strong and respected young woman that is happy and proud of life. We can make this assumption by the low camera angle shots and the amount of camera time she has. This video doesn't follow the conventions of the typical representation of video, instead it displays the female artist in a way that the female may feel somehow inspired by her portrayal. Following the theory of Carol Vernallis, this video tends to break the basic rules of continuity editing. We see many jump cuts of scenes where she is walking down the street and when she is just staring at a lake. This is to keep the audience intrigued within the video. Another reason why this video may have a lot of cuts and edits is to visual express the character of the artist within the short amount of time it has.
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