Andrew Goodwin

Andrew Goodwin main points on 'The Structure of Music Video: Rethinking Narrative Analysis' can be summarised as:

• Pop videos are built around songs, and often songs do not pose traditional narrative structures.
• ]The pop video uses the singer both as a narrator and a character.
• The singer often looks directly into the camera, this is an extension of performance and trying to involve the viewer at home with the performance.

Goodwin goes on to say that the video would be on TV and therefore the video would also be used as an advertising film/promotion for the song. Goodwin goes on to say that pop videos or music videos can be separated into 3 types of videos:

• Illustration: This is where the video tells the story of the lyrics "Pap don't preach" (Madonna) for example. Dance is often used to express the feelings/moods in the song.
• Amplification: Occurs when the video introduces new meanings to the video  that do not contradict with the lyrics but add layers of meaning.
• Disjuncture: This is where there is little connection between the lyric and video or where the video contradicts the lyric; Man in the Mirror. The song is about self-realisation but the video is full of radical world events.

An example for each type:

Illustration:

Disjuncture:

Amplification: