Monday, 18 November 2013

Incorporating synergy into the three products

We'll be incorporating synergy into our videos through the use of Deseree Diamond's signature brand: Diamonds. Within our music video we have actual imagery of diamonds, planning for our digipack and advertisement haven't taken off completely, but a few ideas I've had both are:

For the digipack:

  • The artist incased in a picture of a diamond; With one overlapping the other. Both will be central within the digipack.
  • A picture of the artist surrounded by diamonds or with diamonds on the side. For example: 
  • A picture of the artist, with diamonds in her eyes.

As seen by the ideas above, I think we should strongly incorporate the artist and the brand image, and should try to make them fairly equal. This however may be a bit harder due to diamonds not being unique in terms of branding.

As for advertisements the ideas are very, very similar with the artist and her brand being the only factors within both. The advertisement will most likely have more usage of fonts as well as various types of font, but will for the most part go unchanged.

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