Question 2

How effective is the combination of your main product (Video) and ancillary texts (digipak and advertisement)?

Our use of synergy was going to revolve around the theme of diamonds. I think synergy was achieved  fairly well, through ancillary and production. We planned to have the performer in the music video wear diamonds, which isn't as clear as it could've been. However synergy can be seen better in the ancillary products.

Although the diamonds can't be seen very well within the video, the theme of diamonds or in a more vague sense shiny things are very prevalent between production and ancillary texts.

In my ancillary work as seen here:

The theme of diamonds are heavily seen and in fact present in all pieces of work. The front of the outside cover features diamonds in the bottom left and right corners. It also has the artist wearing a a necklace with diamonds on it. The back of the outside cover has the track listing in a diamond shape.

The inside of the digipak has the same sort of diamonds seen on the front cover. This was to link the two but also to add to the theme of diamonds. Most obviously is the picture of a diamond which takes up the whole left side of the inside cover.

On the magazine advert, I tried to continue the theme of diamonds by having the artist once again prevalent in the advert. The picture used is the same picture seen on the outside cover, so it also has the same diamond necklace. I also put the image of the artist in a diamond shape to further add to the theme of diamonds.

Most obviously our audience would likely recognise the ancillary texts and main product through the performer. Personally I feel like both the main and ancillary text were ok but could've been better. For me personally with the ancillary texts, I feel like it could've been a lot better if I fixed a few things such as placement, however do think it was a good attempt. I think our target audience would be attracted to the ancillary work because the diamond theme would most likely appeal to aspirers. I don't think the main product would appeal to them as much because it isn't as flashy as the ancillary work.

In comparison to say, Katy Perry:

who has established her image as a pop star, with bright colours and a conventional pop video. The main and ancillary text link fairly well and most of her target audience would recognise it. Although this may be because of the fact that Katy Perry is internationally known.

In conclusion I think the combination of the main product and Ancillary texts were slightly effective but not incredibly effective as a combination. I think the ancillary text does a better job of promoting the image we had set out for the artists, as it was easier to send the image of high class across in a picture rather than in a video.