Looking back at our Music video we have challenged and used some of Carol Vernallis and Andrew Goodwin’s Ideas from looking at aspects of their theory. We used continuity editing to draw attention to what is going on which in this case is the story of a girl breaking up with her boyfriend. We also made sure the editing had a rhythmic basis closely associated with the song. The music video had a small disjuncture narrative (what we see doesn’t match with what we hear) which is seen in the video most of the time as parts of the song doesn’t relate to the original concept. Base tracks are used to give the video a structure and to relate back to the story of the video. Apart from Vernallis ideas we also used some of Goodwin’s ideas. These are constant repetition of images in the way songs repeat choruses or lines, there is a sense of closure and ending to show the building of the climax or repetition before fading away. In our music video this can be identified when the video starts off with the lead singer and then cuts to the break up scene in which it then goes onto cross cutting between the characters to show the contrast between the two characters this then leads to the ending – Fade away. There is a illustration narrative which is one of Goodwin's ideas he challenged this is when the music video tells a story. In the music video the lead singer looks directly at the camera, this is to grab the attention of the viewers and to make them feel involved. Overall we decided to use these aspects of both Vernallis and Goodwin’s theories to create a clear structure and proposal for our music video, this was beneficial for our final product.
The following videos were used as a guideline for our music video. We used the same concept from each video to use in ours. As you know we changed songs which obviously meant that we had to change genres so our original ideas came from the RnB genre so we decided to stick to the same concept despite of us changing to the Electro Pop genre. We were influenced by the song American boy - Estelle, Attracting flies which is by AlunaGeorge and 212 by Azaelia banks. The reason why we chose to link our music video to the ones listed above was because they all had a leading female artist all showing a different style and persona and so we decided to use some of these aspects to create a similar type of persona for our main artist. In my opinion i would say that we didn't include as many codes and conventions of real media products, the only aspect we used was the main artist being the lead singer as well was the character throughout the video. The artist had more camera time and was clearly shown throughout the video despite there being another character involved. In reference to my ancillary products i did include an RnB style to my digipak and ancillary which is obviously the diamond images i displayed on each product. This genre is mostly associated with diamonds, nice houses, cars and Jewellery. I also added the electro pop theme to it which was the style of the font and the colours black and white which is visible on most electro pop albums. Overall we didn't challenge the codes and conventions from the genre as it was quite difficult to distinguish due to it being under different genres within music. So we decided to use some aspects from AlunaGeorge music video and Estelle's music video to create the final piece.
These are some of the videos i looked at which also influenced me, mainly because both videos had a female singer.
These are some of the videos i looked at which also influenced me, mainly because both videos had a female singer.
The images below are scenes from music videos which have influenced me. We decided to use scenes from an RnB music video and an Electro pop music video, as you can see below these are similar to the ones we created.
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