What is a Digipak?

A digipak is type of packaging that is used for CD's and DVD's. It can come in a range of different materials such as cardboard, plastic or even glass. Artists tend to use  these for their album covers, they often design it in a particular way to represent the artist. This can consistent upon three main things: Colour, an artist may choose to incorporate a particular colour scheme that is used a number of times by them in other media platforms such as music videos to show a clear link between the two. Font, the font of the digipak may be seen as a representation of the artist as well. An artist that has songs with deep sentiment may choose to use an Italic font to represent delicacy whereas an artist belonging to a metal genre may choose a stronger font. Imagery, a digipak may contain images that will make the audience recognised who the product is by. Artists such as Daft Punk uses the two spaceship helmets on their digipak which allows their audience to recognise them instantly. For this course, we will be designing a digipak for our main artist Deseree Diamond. We will need to follow the conventions of designing a digipak, taking into account about the Do's and Dont's and doing plenty of research to see what will be suitable for our artist.