Functions: The functions of a digipak can be summed in a number of ways. A digipaks function could be argued to be another form of promotion, or it could be argued to be a physical expression aside from a music video of what the artist is about. The digipaks basic function is obviously giving the audience something physical to purchase.
Importance: The importance of the digipak is once again an arguable topic. With the rise in digital purchases on iTunes, many would argue a digipak is a novelty item. However the audience may just prefer a physical copy than a digital copy, as a memorable item to have. Digipaks may also be preferred as in some cases they are customised and this may sway the audience into wanting it physically than digitally. One example can be seen here:
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